Why Apple, Google and Microsoft are spending more time on TikTok

The explosion of TikTok’s popularity has pushed the app into the biggest technology companies’ focus. While geopolitical issues remain heightened over data-privacy and security, technology firms can’t ignore the platform’s influence on audiences. Google, Apple and Microsoft all have TikTok accounts, with over 8.5 million likes between the three. While Apple has more than 1.3 million fans on the platform, Google […]